- Associated Press - Thursday, May 5, 2016

GRAND RAPIDS, Mich. (AP) - Grand Rapids’ $600,000 bicycle safety education campaign is ramping up with billboards, television commercials, radio spots, bus ads and social media promotion.

The Grand Rapids Press reports (https://bit.ly/1SOWJA0 ) a kickoff event is Monday for the “Driving Change” effort.

Messaging will hit the streets in May, which is National Bike Month, and again in July, followed by a post-campaign survey to see if it does any good.

In the long term, data on traffic crashes involving bicycles will be used to measure the campaign’s impact. Records show there were 71 bicyclist-involved traffic crashes in Grand Rapids in 2014, down 26 percent from the average of the previous 10 years.

Those involved in the effort say messaging that works in Grand Rapids will be available for other Michigan cities to try.

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Information from: The Grand Rapids Press, https://www.mlive.com/grand-rapids

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