- Associated Press - Friday, October 28, 2016

BATON ROUGE, La. (AP) - The Baton Rouge River Center is getting a new name

City-parish officials confirmed at a Metro Council meeting this week that they’re giving the naming rights to Raising Cane’s.

The council voted to allow the city-parish to sign the license and naming rights agreement with the homegrown chicken finger franchise.

The Advocate reports (https://bit.ly/2e1mq1Z) the deal is for 10 years, and Raising Cane’s will pay the city-parish more than $3.87 million for the sponsorship over the next decade. Their first payments will be for $370,000 annually between 2016 and 2019 before they have bump-ups for inflation.

Metro Council members were already squabbling over how best to use that money, despite Chief Administrative Officer William Daniel saying the money would go into the River Center fund and be used mostly for its needs and maintenance.

The “Raising Cane’s River Center” name would be for most of the buildings in the complex, including the arena, exhibition hall, ballroom and galleria. But the Baton Rouge River Center’s Theatre for the Performing Arts would be excluded.

Sam Voisin, the regional vice president for SMG, the company that manages the Baton Rouge River Center, said much of the interest in such a deal is based on impressions. He said similar venues in markets about the size of Baton Rouge do better business when they have named sponsorships, while it also increases the exposure for a company’s brand.


Information from: The Advocate, https://theadvocate.com

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