- The Washington Times - Friday, September 9, 2016

A mattress company in San Antonio has closed its doors indefinitely amid a wave of backlash over its recent “Twin Towers sale” marking the 9/11 terrorist attacks.

Miracle Mattress owner Mike Bonanno apologized for an online advertisement of the sale on Thursday, saying it was produced without his knowledge by employees in San Antonio.

“What better way to remember 9/11 than with a Twin Towers sale,” a woman says in the online ad. She opens her arms and knocks two men backward into two stacks of mattresses, knocking the towers over.

“We’ll never forget,” the woman then says, smiling.

Mr. Bonanno’s apology wasn’t enough for many social media users. National Event Marketing announced it was boycotting the company and pulled its inflatables from the store’s rooftop.

On Friday afternoon, Miracle Mattress announced on its Facebook page that it was closing down “indefinitely.”

“Effective immediately, our Miracle Mattress store will be closed indefinitely,” the post read. “We will be silent through the 9/11 anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families. We take full responsibility for our actions and sincerely regret the hurt and pain caused by this disrespectful advertising campaign.”

The company said it would deliver a public statement next week “highlighting accountability actions taken within the company.”

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