- The Washington Times - Monday, February 13, 2017

Playboy’s brief departure from nudity will come to and end with its March/April 2017 issue.

Cooper Hefner, the son of founder Hugh Hefner, tweeted Monday that Playboy magazine is ready to return to the content that made it famous for decades. The latest issue now hitting newsstands says “naked is normal” in an attempt to signify its philosophy to lapsed subscribers. 

“I’ll be the first to admit the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,” Mr. Hefner, the company’s chief creative officer, tweeted Monday. “Nudity was never the problem, because nudity isn’t a problem. Today, we’re taking our identity back and rediscovering who we are.”

It was just over one year ago that Playboy staff announced its no-nudes policy to The New York Times, saying that its old business model was “passé.”

“You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture,” then-Chief Executive Scott Flanders told the newspaper on Oct. 12, 2015.

Future issues of Playboy will feature “breasts and butts, but not full frontal nudity that had typified the earlier incarnation,” The New York Post reported Monday.

• Douglas Ernst can be reached at dernst@washingtontimes.com.

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