- The Washington Times - Friday, September 15, 2017

A Dairy Queen franchisee in Wisconsin made national headlines this week for a warning sign to potential customers — phrases like “God bless America” and “Merry Christmas” are welcomed in his establishment.

Businessman Kevin Scheunemann of Kewaskum put up a “politically incorrect” sign roughly four years ago after a customer complained that he allowed Christian music to be played inside. His policies were essentially a local affair until a customer visiting from Oregon took offense and complained on Dairy Queen’s corporate Facebook page.

The sign, first reported by a local CBS affiliate on Monday, includes support of the following phrases and gestures:

  • “Merry Christmas”
  • “Happy Easter”
  • “God bless America”
  • “We salute and honor the flag, give thanks to troops, police officers and firefighters.
  • “Give thanks for the USA and give free sundaes to veterans on Veterans Day.”

Mr. Scheunemann’s sign jokes that 24 hours notice must be given to request a “snowflake safe space.”

“I felt the sign was appropriate to hang in terms of just being transparent about the types of expression that the owner and/or the staff may do in terms of supporting God and country,” he told the station. “It just seems like those kinds of values and principles, for some reason, are becoming controversial in our society.”

News of the sign then spread to an NBC affiliate in Chicago and across the nation throughout the week.

“The sign expresses the views of this independent owner only and does not speak for ADQ [American Dairy Queen] Corporation or any of our other independent franchise owners,” a Dairy Queen spokesperson said, Fox News Channel reported Friday. “We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.”

Mr. Scheunemann told NBC-5 Chicago on Tuesday that he was “grateful” and “humbled” by the support he has received for his policy, particularly via an email written by a Philadelphia police officer.

“I set out to encourage others in my Christianity and love of country, and I ended up being the one encouraged,” he told the station.

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