- The Washington Times - Tuesday, August 21, 2018

Nabisco has redesigned its iconic animals crackers box after more than a century following increased pressure from People for the Ethical Treatment of Animals.

Mondelez International, the parent company of Nabisco, redesigned the Barnum’s Animals crackers to show the animals roaming free in the wild rather than locked in cages on their way to the circus, which had been the design since 1902, The Associated Press reported.

PETA first called for a redesign of the boxes in spring of 2016.

“When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary,” said Jason Levine, Mondelez’s chief marketing officer for North America, in a statement.

PETA Executive Vice President Tracy Reiman celebrated the change.



“The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows,” she said.

The redesigned boxes are on sale in the U.S. now.

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