- The Washington Times - Wednesday, January 16, 2019

The North Face is erecting free climbing walls in cities across the country as part of a not-so-subtle message to President Trump that “walls are meant for climbing,” the company announced over the weekend.

“Walls Are Meant For Climbing,” the California-based outdoors brand tweeted Saturday. “We’re building free, public climbing boulders in Atlanta, Brooklyn, Chicago and Denver, as places to unite us.”

The tweet included a quote by Mr. Trump from his Wagner College commencement speech in 2004, in which the now-president encouraged students not to let walls stop them from achieving their dreams.

“If there is a concrete wall in front of you, go through it, go over it, go around it. But get to the other side of that wall,” Mr. Trump said at the time.

The quote resurfaced amid the country’s longest partial government shutdown, spurred by Mr. Trump’s demands for full border wall funding.

The North Face, owned by the North Carolina-based VF Corp., first launched its #WallsAreMeantForClimbing campaign in 2017, offering free climbing days in gyms around the world in an effort to unite people amid the ongoing debate concerning Mr. Trump’s wall.

“Since 1966, we’ve seen walls not as obstacles but as opportunities,” the company states on the campaign’s landing page. “They are a chance to explore what we believe to be possible. They are a vertical proving ground for grit, perseverance, and determination. They taught us to trust, to work together, to create safety in partnership. They are mirrors that reflect the best versions of ourselves. Walls do not divide us, walls bring us together. Walls are meant for climbing.”

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