- The Washington Times - Friday, January 25, 2019
The CEO of Procter & Gamble, the parent company of Gillette, addressed the razor maker’s controversial “The Best Men Can Be” ad Wednesday, saying it “started a conversation” among men for finding ways to combat “toxic masculinity” and “sexist behavior.”

“That started a conversation. What we want to do is we want to connect with consumers, and there are some things that we do need to talk about,” David Taylor told Sara Eisen on CNBC’s “Squawk on the Street.”

“There is an issue with toxic masculinity,” the CEO continued. “And what we wanted to do was show that there are some things, whether it’s bullying or sexist behavior, that we can be better. And to me, men are stepping up. And we showed in the commercial very clear examples of that happening.”

The ad, which was widely mocked by conservative Twitter, takes men to task for a variety of issues related to the #MeToo movement.

“We can’t hide from it,” the ad’s narrator says of sexist behavior. “It’s been going on for far too long. We can’t laugh it off.”



Mr. Taylor said the message did create some blowback but that more and more men are acknowledging it resonated with them in some way. But “it’s too early to see” if the ad was effective in helping the company sell more razors, the CEO added.

“We’ve had 90 million views of that spot, which says it certainly has connected with people, and it started an important conversation,” Mr. Taylor said. “And to me, I think men want to be better on this, and I think men are stepping up.”

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