- The Washington Times - Monday, October 21, 2019

Procter & Gamble’s Always feminine hygiene brand announced it is removing feminine symbols from its packaging in the name of inclusivity.

“For over 35 years Always has championed girls and women, and we will continue to do so,” the company said in a statement to The Independent. “We’re also committed to diversity and inclusion, and after hearing from many people across genders and age groups, we realized that not everyone who has a period and needs to use a pad identifies as female.”

The decision comes after transgender activists criticized the company for including the feminine Venus symbol on its packaging.


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In a letter to trans activist Ben Saunders, which has since been shared online, the company said it would remove the symbol from its packaging starting this December, with full distribution expected by February.

“To ensure that anyone who needs to use a period product feels comfortable in doing so with Always, we updated our pad wrapper design,” the company’s statement continued. “Our mission remains to ensure no girl loses confidence at puberty because of her gender or period and we do this through our puberty education programs, by providing access to period products with programs such as #EndPeriodPoverty, and by using our brand voice to tackle societal barriers and stigmas like we did with #LikeAGirl.”



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