- Associated Press - Wednesday, October 21, 2020

LOUISVILLE, Ky. (AP) - A Kentucky whiskey maker is teaming with a conservation group for a tree-planting initiative.

Bulleit Frontier Whiskey said it’s working with the group American Forests for the project. The goal is to plant 1 million trees in the next five years, it said.

In addition to its reforestation efforts, Bulleit said it has committed to supporting American Forests’ goal of creating more green space in urban areas.

The partnership will reforest landscapes in the eastern U.S. dominated by white oaks, a key species for wildlife, water conservation and forest products.

Bulleit said it has prioritized white oak restoration because, in addition to being a cornerstone species of the region’s forests, white oaks are essential to the future of many industries, including the whiskey industry. By definition, bourbon must be aged in new charred oak containers.

In 2017, Bulleit celebrated its 30th anniversary with the opening of a new distillery at Shelbyville, Kentucky.

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