- The Washington Times - Tuesday, April 13, 2021

White House press secretary Jen Psaki said the Biden administration is currently “engaged with NASCAR and Country Music TV,” among multiple other venues, in an effort to reach White conservatives who may be hesitant to get vaccinated against COVID-19.

During a press briefing Monday, Ms. Psaki was asked to address a New York Times report that said rural states such as Mississippi, Ohio and Oklahoma are seeing a lackluster demand for the vaccine. 

Ms. Psaki said the White House was addressing the problem primarily at the local level but that other measures had been taken to “get directly connected to White conservative communities” and meet them “where they are.”

“An example is Dr. [Francis] Collins participated in ‘The 700 Club,’” she said. “Dr. [Marcella] Nunez-Smith hosted a faith leaders roundtable. We’ve run PSAs on ‘The Deadliest Catch.’ We’re engaged with NASCAR and Country Music TV.”

Ms. Psaki touted the president’s newly launched Community Corps, which she said now includes more than 4,000 organizations across the country to promote COVID-19 vaccines in at-risk communities. 

“We’re also investing $3 billion to states and community-based organizations to strengthen vaccine confidence in the highest-risk and hardest-hit communities,” she said. “And often, people think of that as just Black and brown communities, and that is not. As you’ve noted, that is also conservative communities, White evangelicals. It’s a range of communities around the country. 

“What we’ve found to be most effective is to work with these local organizations — so, faith-based organizations, community health organizations, civic leaders, and others who can really get this message deeply in communities,” she said.

The White House’s apparent generalization of conservative White people sparked ridicule on social media.

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