- The Washington Times - Tuesday, April 27, 2021

Condé Nast’s cooking website Epicurious sparked a firestorm on social media Monday after announcing it would not publish any new beef recipes in order to be more environmentally friendly.

“Today, we announced that we’ve cut out beef,” the outlet said in an Instagram post. “It won’t appear in new Epi recipes, articles, newsletters, or on social going forward.

“We know that some people might assume that this decision signals some sort of vendetta against cows — or the people who eat them,” the post read. “But this decision was not made because we hate hamburgers (we don’t!). It’s about sustainability and being pro-planet. Our mission is and will always be the same: to inspire home cooks to be better, smarter, and happier in the kitchen.”

An article by Epicurious’ Maggie Hoffman and David Tamarkin further explained the move, saying beef is “one of the world’s worst climate offenders” due to its significant contribution of greenhouse gas emissions. They explained that while the outlet “actually pulled the plug on beef well over a year ago,” it’s being announced only now because beef consumption in the U.S. has been slowly increasing in the past few years. 

“The conversation about sustainable cooking clearly needs to be louder; this policy is our contribution to that conversation,” they wrote. “Some of you will wonder if Epicurious has become a site with an agenda. Rest assured, the beef recipes that were published in 2019 and before are still on the site; they are not going anywhere. Likewise, Epi’s agenda is the same as it has always been: to inspire home cooks to be better, smarter, and happier in the kitchen. The only change is that we now believe that part of getting better means cooking with the planet in mind. If we don’t, we’ll end up with no planet at all.”

The announcement by Epicurious sparked a wave of mixed reviews. Some critics accused the outlet of trying to cancel beef, while others argued that the dairy and poultry industries are just as destructive to the planet and deserved the same treatment.

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