"The marketplace has changed very dramatically," Ms. Bailey said. "There are a lot of shows that are now reaching out to our audience. We have seen increasing competition from networks that specifically target African-Americans. There's no time better than now to really state our claim and to give the brand a true identity."
Kenetta Bailey, executive vice president and chief marketing officer of TV One, said the network is making the first major changes in its on-air look and brand presentation since launching eight years ago so that the image better reflects the channel's mission and its programming.