"Facebook is facilitating that hyperconnectivity that we're all experiencing. That's becoming increasingly common with young working professionals, but also the older crowd as they start to embrace the technology," Mr. Hair said.
"I thought it was about time that Facebook returned to good fortunes," said Neil Hair, an associate professor of marketing at the Rochester Institute of Technology. "There are multiple revenue streams when you've got access to literally billions of people across the face of the Earth. Mobile is a great way of generating value."