"The big push for the campaign is just awareness of individuals going after it, being determined and going after their dreams despite some daunting odds," Schulte said. "We reach as many people as possible, whether or not they're wearing a prosthetic, whether they're in a power chair or have a disability you normally wouldn't recognize, somebody walking around. It's to identify those stories."
"When I showed up, I was blown away," Schulte said. "The guys who were playing could do handstands with their wheelchairs attached to them, they hit 3s, they were just as fast as able-bodied players and my stereotype was absolutely smashed."