"About 80 percent of the runners are locals and about 20 percent are people from around the country," Mr. Immordino said. "It's adrenaline junkies, people looking for a thrill, people who want something to do, people who can't afford to go to Spain. It's a full range of kids right out of college and guys going through midlife crises."
"I suggested we let the bulls go in the street and then thought, well let's put up fencing and let the bulls run down the street," Mr. Immordino said. "Just the fact we were thinking about it got us on the front page of the news. It was so unique and different."