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Playboy Enterprises Inc.

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Hugh Hefner, founder and chairman of the Playboy Enterprises, Inc., is pictured amid a group of Bunnies, at the flagship Playboy Club, in Chicago, Ill., circa 1960. (AP Photo)

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Bunny Betsy, left, feeds Hugh Hefner, right, a piece of congratulatory cake after he was awarded the 1,716th star in the Hollywood walk of fame, Wednesday, April 9, 1980, Los Angeles, Calif. Hefner, chairman of the board, Playboy Enterprises Inc. started Playboy Magazine in 1953 with an investment of $600. (AP Photo/Loundy)

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FILE - In this April 26, 2010 file photo, Hugh Hefner, left, and Crystal Harris arrives at the premiere of "Iron Man 2" at the El Capitan Theatre in Los Angeles. The publisher of Playboy magazine said Monday, Jan. 10, 2011, that it has agreed to a sweetened offer by founder Hugh Hefner to take the company private. A group led by Penthouse magazine has also made an offer for Playboy Enterprises Inc. valued at $210 million. (AP Photo/Matt Sayles, File)

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FILE - In this April 26, 2010 file photo, Hugh Hefner, left, and Crystal Harris arrives at the premiere of "Iron Man 2" at the El Capitan Theatre in Los Angeles. The publisher of Playboy magazine said Monday, Jan. 10, 2011, that it has agreed to a sweetened offer by founder Hugh Hefner to take the company private. A group led by Penthouse magazine has also made an offer for Playboy Enterprises Inc. valued at $210 million. (AP Photo/Matt Sayles, File)

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Matt Gibbs, lead producer of TheSmokingJacket.com shows why the website won't raise a boss's suspicion even though it's from Playboy Enterprises Inc. Humor, not nudity, is the attraction. (Associated Press)

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Playboy Enterprises Inc. said Monday, July 12, 2010, that its iconic founder, Hugh Heffner, is offering to buy the remaining shares of the media empire, taking the company private, in a deal that values the company at $185 million.(AP Photo/Kevork Djansezian, File)