"It's egos, isn't it? Egos of very rich men. And soccer is a very obvious _ you see this all over the world _ place to splash cash. It's toys for very rich boys," Simons said in a phone interview.
Every transfer window from now on you will expect to see more 30-plus world stars, or previous world stars, starting to take big salary payments for a couple of years in China," said Rowan Simons, a Beijing-based expert on soccer in China and author of "Bamboo Goalposts," which recounts his efforts to help grass roots soccer take hold there.