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Topic - Tom Mann
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"In the back of the average prospect's mind, it's very much a health care-driven decision," said Tom Mann, principal at Love & Co., a Maryland marketing and consulting firm that works with senior living communities. "But on the front side, I want to be able to almost sell myself that that (health) isn't the driver. I want the sexy swimming pool and fitness center and restaurants. All the other stuff is what makes the steak sizzle."