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Topic - Zhong Xin
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"CCTV is basically trying to follow the model of CNN and BBC in delivering balanced information and reporting swiftly and from all angles," she said. "We've seen major changes in the reports over the past few years, both in their content and the way they're presented."
Expansion plans found support after 2008, a year in which China's image was walloped by protests among Tibetans and chaotic scenes accompanying the Beijing Olympic Torch on its journey around the globe, said Zhong Xin, a professor of mass media at Beijing's elite Renmin University.