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Sprint aims to reshape wireless

Barry J. West, the man overseeing the rollout of Sprint Nextel Corp.'s next-generation WiMax network, calls the technology "a paradigm shift."

"What if consumers could get access to whatever they wanted wherever they were?" he asks. "What if a new technology were to come along that could unleash literally hundreds of new devices? ... What if you could walk up to your door and it knew it was you?"

Mr. West, president of Sprint's Xohm business unit, yesterday offered an update on the company's multibillion-dollar vision at the Wireless Communications Association International conference in the District.

Sprint, the nation's third-largest wireless carrier, has touted WiMax for its faster speeds, bigger bandwidth and ability to travel farther than existing technologies. The company, based in Overland Park, Kan., pledged to spend $5 billion on the project by 2010, creating citywide mobile Internet hot spots.

The service also is poised to turn traditional wireless business plans on their head. Any device with a WiMax chip set will be able to access Xohm, meaning that Sprint won't require a contract for service, a move carriers make to recoup the costs of subsidizing handsets.

"We don't particularly enjoy the things we are required to do to make a return for our shareholders," Mr. West said of wireless contracts. "I'm one person. Why shouldn't I have as many devices as I want [without contracts for each one]?"

After firing up their devices, Xohm users will be greeted by a Web portal, much the same as when purchasing wireless service at an airport or coffee shop, Mr. West said. WiMax-enabled chips, like those for Bluetooth and Wi-Fi, will be ubiquitous in the future, he added.

"Imagine, if you will, just about everything with you has access to the Internet," he said.

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