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Some of the amateur bloggers seemed to be awed by the notion that they were the first of their kind at a major convention.

Jay Rosen, chairman of the journalism department at New York University, published an interview with Rod O’Connor, the convention’s chief executive, on his blog. The conversation included Mr. Rosen’s opinions on Mr. O’Connor’s answers.

Some bloggers resisted the rules that govern traditional press.

The Associated Press reported that MyDD.com posted an advance text of Al Gore’s speech, breaking the tradition of keeping an embargo on convention speeches until they are delivered.

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Blogging Inc.

Corporate America also has gotten in on the blogging act.

Microsoft Corp., Dell Inc. and Sun Microsystems Inc. have given their employees permission to start blogs. The employees are generally given free rein to discuss their business, as long as they don’t give away trade secrets.

Technology companies, specifically, like blogging because they think it appeals to customers who have grown weary of traditional marketing methods. Also, because many blogs are updated several times a day, customers keep coming back to check for new information.

Some companies have started corporate-run blogs.

Nike Inc. recently hired Gawker Media, a publisher of several popular blogs, to create a blog for its new “Art of Speed” advertising campaign.

The blog will promote a Nike-sponsored series of short films and will be similar to the film series BMW introduced in 2001.

With blogging, companies no longer have to rely on the press alone to publicize new products and services, Ms. Li said.

“If the press release is the only way to communicate with your customers, you’re probably in trouble,” she said.

Do’s and don’ts

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