Unlikely patron hawks folk series

• Article
• Comments ()
• Click-2-Listen
• Videos

By

Folklorist Joe Wilson concludes his resume with the fact that he's never been named to "Who's Who" anywhere. But in his East Tennessee drawl, he easily gets down to what's what.

As executive director of the Silver Spring-based National Council for the Traditional Arts (NCTA), Mr. Wilson has cobbled together an astonishing collection of 17 CDs ranging from Appalachian to Cajun, Irish to Mexican, rockabilly to New Orleans jazz, gospel to Piedmont blues and Native American northern Plains courting flute. Each disc comes with thoughtful liner notes.

Here's the astonishing part: They are produced for and sold in the Cracker Barrel restaurant chain nationwide.

"They like how this has worked," says Mr. Wilson, 65. "These records are doing well and selling more than an average independent label would." And at $11.99, they're offered for somewhat less than the going rate for most CDs.

The project is giving broader exposure to bands such as Washington's own Seldom Scene and Washington-born musician David McLaughlin, nominated for two Grammys as mandolin player with the Johnson Mountain Boys. Mr. McLaughlin plays or sings on four of the Cracker Barrel Heritage imprint's first set of releases.

"As an artist, it's kind of like having a winning lottery ticket," says Mr. McLaughlin, 45, who points out that with its 487 restaurants and country stores in 41 states, Cracker Barrel has more locations than Tower Records' 113 stores worldwide.

"It's a great marketing idea for Cracker Barrel and the artists," he says. "Cracker Barrel will sell more in one year than everything I've done in my entire lifetime."

Cracker Barrel Vice President for Merchandising Debra K. Kidwell says, "We see our music company as another way to offer our customers a taste of what is good in America."

One of the 17 discs, the eponymous "Springfield Exit," was recorded in Mr. McLaughlin's Winchester, Va., studio. The band, comprising Mr. McLaughlin, Bristol, Va., singer Linda Lay -- who has a disc of her own in the collection -- and Mrs. Lay's husband, David, actually came together as a result of their work on other Cracker Barrel discs. The band has since performed at the Birchmere in Alexandria and is booked to play in May at the Shenandoah Apple Blossom Festival in Winchester. They've even given impromptu concerts in Cracker Barrel restaurants when they've stopped to eat while touring.