A mouthful o' South

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The English language lacks a second-person plural pronoun. Whether addressing an audience of one or 1,000, "you" is the prescribed pronoun.In much of the country, "you guys" is the vernacular plural, while "youse" is heard in parts of New York and New Jersey, and "you'uns" is the predominant form in western Pennsylvania and parts of the Ohio River Valley.

In Dixie, however, "y'all" rules. With a boost from rap music, the down-home "y'all" has become increasingly hip with the hip-hop crowd. As William Ferris, former chairman of the National Endowment for the Humanities, once put it: "The spread of 'y'all' is sort of like the spread of kudzu."

Like that fast-growing vine, the increasing popularity of "y'all" surprises even some professional Southerners.

"I heard Marc Anthony on the 'Today' show this morning use y'all," said Georgia author Ronda Rich. "It struck me when I heard him say that."

Indeed, when Mr. Anthony, a popular Latin music performer, appeared on the NBC morning program Tuesday and was asked about his reported marriage to Jennifer Lopez, the 36-year-old native New Yorker told host Matt Lauer: "Y'all know I don't talk about my personal life."

For at least two decades, "y'all" has been a signifier of street authenticity for R&B singers and rappers, appearing in the title of songs by performers such as the late Tupac Shakur. That trend has grown stronger with the success of Southern-born rappers such as the Atlanta duo Outkast, whose repertoire includes "Y'all Scared."

The rise of "y'all" also might be boosted by the influence of Southern celebrities such as Texas psychologist Phil McGraw, Texas-born singer/actress Jessica Simpson and Mississippi native Oprah Winfrey, Ms. Rich says.

"You have people like Dr. Phil and Jessica Simpson, who are distinctive Southern drawlers. They're two of the biggest stars on television and they speak with a Southern accent. Even Oprah will very often slip back into her Southern native tongue of Mississippi," says Ms. Rich, author of "What Southern Women Know (That Every Woman Should)."

The hip-hop use of "y'all" might not bring to mind visions of moonlight and magnolias, but the attendant Southern accent is "charming," says Birmingham, Ala., writer Deborah Ford.

"I think for the Southern woman, it's kind of an allure. With a pretty Southern accent, I think there is a softness, obviously," says Ms. Ford, author of "The GRITS (Girls Raised in the South) Guide to Life."