- The Washington Times - Sunday, June 13, 2004

Comcast SportsNet Mid-Atlantic has signed on a new vice president of business development. Scott Langerman, 39, is ready to lead the sports network to its greatest success.

“I want this to be a must-watch channel for viewers, a must-buy channel for advertisers and a must-carry channel for cable operators,” Mr. Langerman said.

Mr. Langerman is responsible for making the network more profitable. One of the ways he plans to do that is to make it attractive to both new advertisers and new viewers through better programming and marketing.

Formally of BBC America, Mr. Langerman enjoys working for Comcast SportsNet because it combines two of his hobbies: television and sports.

“I love television, and sports is one of my huge passions. If I could take beer and ice cream and add it to this job, it would be perfect,” Mr. Langerman said.

Sam Schroader, executive vice president and general manager of Comcast SportsNet Mid-Atlantic, hired Mr. Langerman on the recommendation of a mutual friend.

“I was impressed with his energy and his strategic thinking. I was impressed with his knowledge of what I believe and he believes will make us more entertaining,” said Mr. Schroader. “He seemed to bring the attributes that made him a very impressive candidate and a valuable addition to our staff.”

Mr. Langerman plans to make the station better by meeting the needs of all viewers in the network’s various markets including Baltimore and the District.

“Baltimore and D.C. are very different markets and audiences. We need to figure out a way to make both of them happy,” Mr. Langerman said.

Comcast SportsNet Mid-Atlantic is home to game coverage of the Baltimore Orioles, Washington Wizards, Washington Capitals and D.C. United. They also feature coverage of the region’s minor league and collegiate teams.

Mr. Langerman, his wife, Vicki, and their three children live in Bethesda, where they enjoy rooting for Mr. Langerman’s hometown team, the Boston Red Sox.

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