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However, the club never forced corporate America to leap off. In order to protect the tournament’s primary sponsors (Coca-Cola, Citigroup and IBM) from criticism, Mr. Johnson announced in June that for the second consecutive year this season’s Masters would be broadcast without commercials.

“There were many aspects of last year’s broadcast that were favorable,” Mr. Johnson said in a news release. “The response from our TV viewers about the ability to watch strictly golf was very positive.”

Thus CBS, which reportedly is being charged a reduced-rights fee and is receiving production-cost assistance from Augusta National, will broadcast 71/2 hours of live, uninterrupted weekend coverage at the tournament from April8 to 11. According to Johnson, the club’s finances are so strong that the commercial-free arrangement could continue in perpetuity.

The club did increase the price of the tournament’s weekly series badges from $125 to $175, the largest increase in the event’s history. However, the waiting list for those tickets is closed, and the asking price for the badges on EBay ranges from $2,500 to $3,000.

Corporate hospitality in and around Augusta for this year’s Masters also is posting a strong resurgence. After a significant cutback last year — owing not only to Mrs. Burk but a lagging economy and the war in Iraq — companies both big and small again are quickly reserving accommodations, high-end meals and entertainment for key executives and clients.

“This looks like it’s going to be a very good year for us,” said Rob Williams, owner of Roux’s Gourmet Catering, which runs corporate hospitality tents just beyond the grounds of Augusta National. “Pretty much everybody I’ve talked to around town — other caterers, hotels and so forth — they’re all booked and have been for some time.”

Mr. Johnson and Augusta National’s 300 greencoats appear to have successfully weathered last year’s storm. The media is fixated on a new Martha. Meanwhile, Hootie’s still standing, and there’s still only one Masters.

Eric Fisher contributed to this report.