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Tuesday, May 25, 2004

U.S. wineries fight to ship across nation

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The Supreme Court agreed yesterday to referee a battle over consumers who can't find their favorite merlot or chardonnay on local store shelves.

The high court will hear three appeals in the dispute among wineries, wholesalers and states over wine sales across state lines. The states and wholesalers, which control alcohol sales, are fighting producers who want to sell their bottles over the Internet and by phone.

Small brands "can't be everywhere like bread" and don't get as much attention from distributors, actor Fess Parker, 79, told Bloomberg News.

Mr. Parker portrayed Davy Crockett on television during the 1950s and runs a California vintner that sells Fess Parker wine. Big producers such as Robert Mondavi Corp. and Beringer Wine Estates Holdings "basically are available in almost any outlet," he said.

About half the states -- including Maryland and the District of Columbia -- prohibit direct interstate shipment of wine to consumers, while others allow it with some restrictions.

Prohibition plays a major part in the battle: The wineries and wholesalers say the Constitution gives them a right to sell to anyone who can reach them by Internet or telephone because the federal government regulates interstate commerce. The states say that the 21st Amendment repealing Prohibition in 1933 gives them the right to control alcohol sales and that interstate purchases violate that right.

Both sides say recent federal court rulings support their positions.

The fight is a response to a growing trend among the nation's estimated 3,000 independent wineries -- more than twice as many as 30 years ago -- to ship their product directly to consumers nationwide.

The U.S. wine market totaled $21.6 billion in 2003 with 627 million gallons shipped, according to the Web site of the Wine Institute, a San Francisco association of California wineries. California wines made up 67 percent of the U.S. wine market, wines from overseas had 26 percent, and wines from other U.S. states had 7 percent.

Many wineries have tasting rooms or winery tours for tourists. In California, about 11 million people visit wineries every year. Winemakers typically try to sell visitors wine right then, but they also want visitors to order the same wine back home.

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