B9 Tribeca latest in long line of Subaru successes

• Article
• Comments ()
• Click-2-Listen
• Videos

By

In a marathon, winning isn't everything. The challenge is so formidable that incremental improvement, and often simply finishing, is almost as important.

The automobile business is something like that. It's extremely competitive and there are a large number of contestants vying for position and advantage.

Some falter along the way, as witness Japan's Mitsubishi and, to an arguable extent, even the American giant General Motors. Others run steadily, not at the front of the pack but moving forward.

Japan's Subaru, which has made a virtue out of doing much with little, is such a competitor. At one time a builder of sturdy economy cars, Subaru made a conscious decision to move up and away to a more profitable realm.

Nearly 20 years ago, it decided to make all-wheel drive standard on all of its cars -- a decision that in retrospect looks prophetic in view of the current infestation of all-wheel drive across the automotive spectrum.

Subaru's decision was made easier because the company used horizontally opposed engines -- also called boxer engines because the cylinders lie down, feet to feet, on both sides of the crankshaft. The design, used by Volks-wagen in the old Beetle and currently by Porsche in its sports cars, is suited to all-wheel drive because a driveshaft to the rear wheels can be fitted directly to the back of the engine.

Over the nearly two decades since Subaru went all-in on all-wheel drive, it has had but two basic platforms on which to build new models. As the truck-based SUV craze went into full flower, Subaru had no truck. So it took its Legacy sedan and station wagon platform and created the Outback, a semi-SUV that satisfied a lot of needs. Then it developed the WRX sports sedans, Outbacks and the Forester SUV from its Impreza platform.

With increasing gasoline prices and buyers moving away from truck-based SUVs, fortune smiles again on Subaru. But new products are everything in today's fiercely competitive environment, so Subaru needed something new to stay on top of its upscale-trending game.

Once again, with its new flagship -- the B9 Tribeca -- the company has managed to squeeze out yet another new car from the Legacy/Outback platform.

Like those siblings, the B9 Tribeca is a car-based crossover SUV -- but now with seating for seven. The 9 in the B9 designation is an internal reference to the model, and the B refers to the boxer engine. Tribeca is a neighborhood in New York City.