OAKLAND, Calif. (AP) — Former Black Panthers are hoping the phrase “Burn, Baby, Burn” will help their nonprofit organization market a new product: hot sauce.
The Huey P. Newton Foundation, named for the co-founder of the militant group, is seeking to trademark the phrase that for many brings to mind the racially charged 1965 Watts riots in Los Angeles that left more than 30 people dead and at least 1,000 injured.
The new line of hot sauce, called “Burn Baby Burn: A Taste of the Sixties Revolutionary Hot Sauce,” is aimed at “anyone who wants to have an extra savory boost to their food,” founding Panthers member David Hilliard said.
“The hot sauce is another way to raise money and bring attention to the Huey Newton Foundation,” Mr. Hilliard said. “We’re trying to turn the tide of violence and educate young people through our work.”
He said the group hopes to start selling the sauce later this year to commemorate the 40th anniversary of the 1966 founding of the Black Panther Party. The foundation also plans to produce its own salsa, as well as a clothing line called “Spirit of the Sixties.”
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