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Gwyneth Paltrow has one. So does Courtney Cox. Now, expectant mothers nationwide can have the same crib the stars' babies do for a quarter of the cost. RockabyeBaby Leasing, the first online baby-furniture-leasing company, opened last week with name-brand cribs, changing tables and dressers available for long-term lease.
Much like leasing a car, parents can lease baby furniture monthly through the company's Web site, www.rockabyebabyleasing.com. Depending on the length of the lease, payments can be 5 to 25 percent below retail cost.
"Parents can spend anywhere from [$8,000] to $11,000 on their first child. I lease my car and thought, why wouldn't it work on baby furniture," said Chantelle Ebben, president of RockabyeBaby Leasing.
The amount of a payment is determined by how much the furniture retails for and how long parents need the item. For example, leasing the Parisian Canopy Crib by Corsican costs $154.95 a month instead of buying it for $4,675.
Mrs. Ebben said the company's mission is to provide parents with an alternative to buying used baby furniture and make "high-end baby furniture accessible to everyone."
The company, which buys onlynew furniture, operates much like an online store. Parents can go onto the company's Web site, view the items they want and order them online or by phone.
At the end of the lease, parents can extend the lease, buy the furniture at a discounted rate, or return it. Most discounted rates are 5 to 15 percent below the suggested retail value.
"We are able to soften the blow to their wallets," Mrs. Ebben said.
She said the company leases only new furniture, but she is hoping to be able to sell the used furniture or donate it to charity.
"Newer cribs are guaranteed to meet safety standards set by the [Consumer Product Safety Commission]. We don't want to lease something that is 10 years old because safety standards change," she said.







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