Register for E-mail alerts. Comment on articles. Sign up today, it's easy.
Close
The Washington Times Online Edition

Blanket coverage

At the Hotel Helix, everyone is a star. You could be a convention-goer from Atlanta or a tourist from Seattle; you still get to hold your meeting on Soundstage A or end the workday with complimentary champagne in the neon-rimmed lounge.

The Hotel Helix, near Logan Circle, is among the growing number of boutique hotels in the District. In the nation’s capital, where once there were just Hyatts and Marriotts, more than a half-dozen boutique hotels have opened recently, featuring such qualities as staffers trained by the Washington Ballet, leopard-print bathrobes, designer linens and themed rooms.

Just what defines a boutique hotel is open to interpretation. The hotel industry does not have a formal definition. Some say it is the small size of the property. Others, such as the hotel industry consultancy and data firm Smith Travel Research, say a boutique hotel earns its designation with luxurious accouterments and attention to detail.

“A boutique hotel is a lifestyle thing,” says Ed Virtue, manager of the Palomar, a recently opened, 305-room hotel near Dupont Circle. “We’re not cookie-cutter; we’re very personalized.”

For Caeli Smith, 14, of Philadelphia, an acclaimed violinist who was in the District performing on National Public Radio, the boutique feeling is a bit more basic.

“It’s the coolest,” she says of her recent stay at the Hotel Helix, complete with Pop Rocks in the retro-style minibar. “I wouldn’t expect a hotel to look like this, ever. It seems like a movie set.”

Much of Washington’s recent status as a trendy hotel destination can be credited to Kimpton Hotels, a San Francisco-based hotel company that has opened (as owner or management) seven boutique properties here since 2001.

“Times are changing, and tastes are changing,” says Mike Depatie, Kimpton’s chief executive and president. “Washington is a great urban market. You have businesspeople as well as leisure travelers. Our hotels really appeal strongly to both groups.”

Kimpton also has plans to open properties in Arlington, Old Town Alexandria and Bethesda, Mr. Depatie says.

Victoria Isley, senior vice president of the Washington, DC Convention & Tourism Corp., says the influx of boutique properties in Washington over the past few years happened alongside other aspects of urban renewal. Areas of the city such as 14th Street Northwest and the Penn Quarter have experienced a revitalization, and foodies have flocked to chef-driven restaurants, she points out.

“There was sort of this introduction to hip experiences here,” Ms. Isley says. “The hotels are part of an overall experience. No question, D.C. attracts a very affluent group. Meeting planners are really appreciating the breadth of hotel products here.”

While the expansion has been rapid — and has resulted in bigger chains upgrading some of their amenities — boutique properties make up only about 1 percent of the U.S. hotel market’s estimated 4.5 million hotel rooms, Mr. Depatie says.

“Boutiques are a sophisticated city thing,” he says, “but it is starting to morph into the rest of America. All I know is that customers like them. Every time we build a hotel, we fill up the rooms.”

Guests at Kimpton’s Washington hotels get very different experiences depending on where their room is located.

The Palomar is the latest entry to the D.C. market; Kimpton spent millions to remake the former Radisson at 2121 P St. NW into an urban oasis. The Palomar’s theme is “Art in Motion,” so doormen have been trained in dance movement, and other staffers have taken acting improv lessons to learn to deal better with customers, says Brett Orlando, general manager.

Story Continues →

View Entire Story
Comments
blog comments powered by Disqus
You Might Also Like
  • Speaker John Boehner (R-Ohio) speaks at the Conservative Political Action Conference (CPAC) held at the Marriott Wardman Park, Washington, DC, Thursday, February 9, 2012. The annual political conference draws thousands of supporters and prominent conservative figures. (Andrew Harnik / The Washington Times)

    Conservatives fancy the idea of a long nomination fight

    By Seth McLaughlin - The Washington Times

  • (Associated Press photographs)

    Worried conservatives descend on Washington’s CPAC

    By Ralph Z. Hallow - The Washington Times

  • Retired Army Gen. Jack Keane

    General: ‘Use drones to kill’ the Taliban in Pakistan

    By Rowan Scarborough - The Washington Times

  • In Case You Missed It
    Talk of the Web
    Happening Now

          Independent voices from the TWT Communities

          Haydon's Soccer and Sports Pitch

          Covering the world of soccer, including the World Cup, Major League Soccer, D.C. United and the English Premier League and other interesting sporting events.