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Wednesday, January 18, 2006

Canadian pharmacies compete with Medicare for U.S. customers

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Canadian online pharmacies, facing competition from the Medicare Part D program, are trying to capitalize on the massive drug benefit's bumpy start this month to keep their senior customers.

The pharmacies have been quick to point out the problems that the Medicare program has been having.

"Where there are lapses in Medicare D coverage, Canadian pharmacies offer an excellent complement for most people," said Amber McBain, business-development manager for OneWorldRx Inc., a Richmond, British Columbia, pharmacy processing company.

The company on its Web site, www.oneworldrx.com, set up a calculator to compare Medicare drug prices with the prices of Canadian drugs.

Ms. McBain, who deemed it too early to tell whether Medicare's drug benefit is eating into OneWorldRx's sales, said Canada's drug prices are still lower than those through Medicare, the public health insurance program for the elderly and disabled.

But the Centers for Medicare and Medicaid Services, the federal agency in charge of Medicare, argued that using the drug plan often is cheaper than buying drugs from Canada, citing a recent report from AARP, a Washington senior-citizen advocacy group that long has called for drug importation.

The report said out-of-pocket costs under a Medicare plan generally would be less than buying the drugs from Canada through 2006.

"It's also illegal for Americans to buy drugs from Canada," said CMS spokesman Peter Ashkenaz, adding that the United States does not ensure the safety of drugs from Canada.

But Canadian pharmaceutical companies are pressing on with their marketing to senior citizens as well as baby boomers, who are not yet eligible for Medicare's drug benefit.

Canada Online Healthlink Inc., a Vancouver marketing call center that operates www.candrugstore.com, sent out letters to its 30,000 customers, advising those who are eligible for Medicare to weigh their options before choosing a plan, said spokesman John Knox.

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