Group calling all D.C. praises

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A Washington tourism group wants to know what you like about your city.

The Washington, DC Convention and Tourism Corp. (WCTC), a nonprofit organization responsible for marketing the city, has set up a Web site, www.shareyourdc.com, to gather responses from residents.

The survey includes questions about what makes D.C. unique and what tips locals would give first-time visitors. It even asks locals what they call their home: D.C., the District, the capital, the nation's capital, Washington or even Greater Washington.

The survey comes along as the tourism industry gets more competitive. The District's $12 million tourism budget has to compete with cities such as New York, which spends $45 million, and Orlando, Fla., which spends $74 million, to bring in visitors.

The WCTC plans to use the results to generate images and words to describe what locals think of the District to develop a brand. The results will be used in the WCTC's marketing programs, specifically for the summer, said Victoria Isley, senior vice president of marketing and communications at the WCTC.

"Residents and workers are the greatest ambassadors for the city, so we need to hear what they think about D.C.," said William A. Hanbury, president and chief executive officer of the WCTC. "What they tell friends, family members and potential visitors helps to shape D.C.'s overall reputation and often impacts whether someone chooses to visit."

The WCTC also is asking nonresidents what they think of the District, specifically people in New York, Philadelphia and other cities that attract the most visitors.

The site will track the program's progress and is expected to remain active through April.

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