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“We listened to our advertisers and are attempting to address their needs,” Miss Nathanson said. “This is an innovative consumer loyalty plan that rewards our viewers, and as it develops, it will incorporate additional opportunities and benefits for our advertisers.”

Tori troubles

Tori Spelling reportedly was a total terror while shooting promos for the second season of her Oxygen “reality” series, “Tori & Dean: Inn Love,” TMZ.com reports.

Unnamed sources told the celebrity Web site that the actress and new mom was more than two hours late to the set and would not interact with other actors. Sources say Miss Spelling was annoyed by the cast because they “looked too good.”

On-set sources told TMZ that Miss Spelling then insisted she shoot her scenes separately from other actors and against a green screen. The “good-looking” cast members were then forced to wait around for Miss Spelling’s shoot to end so they could begin to do their scenes against the green screen.

However, a representative for Miss Spelling told TMZ there were two separate stages and “Tori was on-set at 8 a.m. The shoot was always intended to include the green screens.”

As far as Miss Spelling saying the other actors “looked too good,” her rep replied, “That is absolutely ridiculous.”

From ‘Gilmore’ to ‘Aliens’

Fans of “Gilmore Girls” star Scott Patterson won’t have to look far to find the CW veteran this fall.

The hunky actor has landed a key role in the CW comedy “Aliens in America,” says Zap2it.com, citing a story in the Hollywood Reporter.

“Aliens in America” focuses on a Wisconsin family who take in a foreign exchange student in an effort to boost the popularity of their 16-year-old son. When the student turns out to be a Muslim, it turns their world asunder.

Mr. Patterson — who starred as diner owner Luke Danes on “Gilmore” for the past seven years — will replace original pilot co-star Patrick Breen as the father of the less-than-popular American teen.

Compiled by Robyn-Denise Yourse from Web and wire reports.