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Wednesday, May 23, 2007

Saturn Aura is loaded with amazing content

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When General Motors started Saturn in 1990, it was touted as "a new kind of company, a new kind of car."

It was, too.

The Tennessee-built small cars came with plastic body panels to ward off dings. They were designed to compete with the imports, especially those from Japan. Saturn dealers were trained to treat customers with respect, and there was no dickering or confusion because the cars were sold at the sticker price.

The cars, for the most part, were unexceptional. But they were highly recommended for people who sought decent transportation, didn't know much about cars and wanted to avoid a demeaning experience at a high-pressure dealership.

Unfortunately, it wasn't enough. GM shortchanged Saturn on new products, and sales slipped badly. In 2002, dealers sold 204,771 new Saturn cars. That dropped to 105,927 in 2005. The hard times spread to other General Motors divisions as well, and the company sent the venerable Oldsmobile brand to the graveyard.

But Saturn started a comeback in 2006 with the classy Sky sports car, the Outlook crossover utility vehicle and the 2007 Aura midsize sedan.

With these vehicles, Saturn has undergone a transformation to a more traditional car company, although the dedication to customer comfort remains. But as anyone in the vehicle business can testify, there's no substitute for interesting and exciting products.

The Aura certainly qualifies. Without question, it is the best car ever to bear the Saturn name and is a credible competitor for the midsize sedan leaders: the Toyota Camry and Honda Accord, as well as others like the Nissan Altima, Ford Fusion, Chevrolet Malibu, Pontiac G6, Kia Optima, Mercury Milan, Chrysler Sebring, Hyundai Sonata, Mazda 6, Mitsubishi Galant and Volkswagen Passat.

An independent panel of automotive journalists voted the Aura "car of the year" at the 2007 North American International Automobile Show in Detroit.

Where most of the Aura's competitors have four-cylinder engines in their base models, the Aura XE comes standard with a V-6. It is an older pushrod design that delivers 224 horsepower, which is more than what the competition offers. The XE has a base price of $20,995.

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