Pretty protection

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Lending new meaning to the words "shocking pink," the folks at Taser International Inc. have hit the market with a personal-protection device marketed for women that delivers a 50,000-volt jolt with a fashion twist.

Since announcing its latest product in July, the Scottsdale, Ariz.-based company, which supplies Tasers to about 11,500 law-enforcement agencies nationwide, has been inundated with requests for the newest, smaller C2 Taser, which comes in pink, purple, silver and blue and fits easily in a purse.

"It's been phenomenal," said Taser International President Kathy Hanrahan of the public reaction to the Taser, which went on the market in July and is sold on the company's Web site, www.taser.com, and at several retail outlets nationwide, including Cabela"s and Gander Mountain.

"There are millions of people who want to be able to protect themselves but don't want to carry a firearm," Miss Hanrahan said. "We wanted to provide an alternative without having to take a life."

The Taser C2, which costs about $350, is not as large or heavy as those used by law enforcement — it's about the size of a cell phone. Nevertheless, it delivers voltage strong enough to disable a would-be attacker.

A user takes aim and presses a button that engages metal prongs attached to a wire. The shock acts on the skeletal muscles, and the person cannot move for about 30 seconds, long enough for the Taser owner to get away and dial 911.

"What's great about the Taser is that it's an immediate effect," Miss Hanrahan said. "With a firearm, you can miss, and if you don't take someone out, they can still come toward you."

Although Miss Hanrahan touts the Taser's easy use and safety, Amnesty International and national police associations have registered concerns about possible civilian misuse.

Mona Cadena, Amnesty's deputy director of the Western region, said her organization has tracked 220 Taser-related deaths and is calling for an independent and unbiased research study to look into the medical effects of the Taser and its safety.

"We have seen what happens with the Taser in the hands of police, seen it used on pregnant women, children and seniors," Miss Cadena said, citing multiple cases nationwide in which the perpetrator of a crime has been subdued by the police with a Taser and later has died.