'West Coast' burgers get lift

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A Falls Church hamburger shop is hoping to raise the status of the common Washington hamburger.

Elevation Burger, which serves organic hamburgers and fries cooked in olive oil, is hoping to spread its success with a group of new restaurants across the region.

Elevation Burger opened in September 2005 in Falls Church.

Owner Hans Hess said he enjoyed organic burgers while growing up in California and wanted to bring the taste to the Washington area. He also patented a process of cooking french fries in olive oil — a move that required temperature and time changes.

"One of the things we wanted to do is bring a West-Coast-style burger option out here," Mr. Hess said, adding that a small bun is one of the primary attributes of a "West Coast" burger.

Mr. Hess added to the menu with veggie burgers and milkshakes made with real ice cream, and now has lines out the door on weekends.

Elevation Burger started selling franchises last month, he said.

About 15 stores are planned, with up to 10 in the District, Arlington and Alexandria over the next 18 months.

Mr. Hess said he is not intimidated by another locally grown hamburger chain that has spurred a loyal following — perhaps one started by five guys.

"We're a totally different product," he said, touting the health benefits of olive oil and organic beef that comes from free-range, grass-fed cattle.