Censors vie to keep control of Olympics

China image trumps news good and bad

By Chris O'Brien | Wednesday, August 20, 2008

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BEIJING | It has been a busy Olympics for China's censors, for whom image control in front of a domestic audience of more than 1.3 billion is even more important than China's image before the world.

Censors have sought to bury negative stories or remove any reference to links between bad news and the games, from the slaying of a relative of a U.S. coach to the suicide of a Chinese official responsible for food safety.

Olympic-inspired media controls began in earnest on the first full day of competition, when Todd Bachman, father-in-law of the U.S. men's volleyball coach, was stabbed to death at the Drum Tower, a Beijing tourist site, by a Chinese assailant.

The official Xinhua news agency issued a brief news release in Chinese, which referred to Mr. Bachman simply as an "American tourist," ignoring his connection to the U.S. Olympic team.

The commercial Chinese newspapers that covered the story reprinted the Xinhua report, and most buried the news far from the front page. Again, no mention was made of the games.

In a reminder that China's public relations war is being fought on two fronts, Xinhua's English news department and China Daily, the main English-language newspaper, issued a raft of follow-up reports on the incident for the games' foreign readership.

The Chinese-language press remained silent, but it appears not for want of trying. Notebooks and at least one tape recorder belonging to Chinese journalists were confiscated by authorities after a news conference where members of the U.S. men's volleyball team discussed their reaction to the slaying.

The careful domestic management of the story corresponded with one of the 21 edicts issued by the Ministry of Propaganda to editors across the country - and later leaked to overseas media - on how to report news during the Olympics.

"In case of an emergency involving foreign tourists, please follow the official line. If there's no official line, stay away from it," read point 17.

No mention was to be made of pro-Tibetan independence groups or protests. Stories about the censorship of overseas Web sites were off limits.

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