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Obama readies attack strategy

Populist theme paints McCain as rich and out of touch

By S.A. Miller (Contact) | Friday, August 29, 2008

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DENVER | Democratic presidential nominee Sen. Barack Obama will use the 68-day sprint to the election finish line to unleash a hard-hitting campaign attack that casts Republican opponent Sen. John McCain as a well-heeled, aging war hero who is out of touch with most Americans.

The Obama camp's strategy includes defining its candidate as a "regular guy" with a humble background who understands the financial hardships facing middle-class families, and portraying Mr. McCain as a continuation of the unpopular Bush administration.

"It's not about me; it's about you," Mr. Obama of Illinois tells voters in a recently minted stump speech he will take to the critical swing states of Pennsylvania, Ohio, Indiana and Michigan beginning Friday.

The message is designed to shift the focus of the election away from Republicans' unrelenting criticism that Mr. Obama lacks experience for the presidency and puts the focus on pocket-book issues worrying many voters.

Watch video of Thursday night at the Democratic convention:

The populist theme also deflects McCain campaign criticism that Mr. Obama's celebrity appeal sets him apart from working-class voters and allies him with an elitist liberal establishment.

"If you ask most voters about who's in touch and who's not in touch with them, you're going to find that more of them say Obama [is in touch], and by more than a few points," Obama campaign chief strategist David Axelrod said. "If [Republicans] want this election to be about who identifies with everyday people and who doesn't identify with everyday people, I say, let's vote."

The McCain campaign, which succeeded in blunting Mr. Obama's lead in the polls this summer with a series of stinging TV ads, has the opportunity to sharpen its attacks as voter attention is captured by the Republican National Convention that opens Monday in St. Paul, Minn., where Mr. McCain will pick up the presidential nomination.

This weekend, in a run-up to the convention, Mr. McCain also will stump in a series of swing states, including Pennsylvania, Ohio and Missouri.

Mr. Obama's campaign intends to put at least 18 swing states in play, only four of which Democratic nominee Sen. John Kerry won in 2004, forcing Mr. McCain to defend once-safe Republican territory across the electoral map.