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Gown registry started for Inauguration

By Stephanie Green (Contact) | Wednesday, December 17, 2008

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Mayday, Mayday! Washington, we have an inauguration problem.

High-end stores are stocking fewer gowns than usual this year, says fashion industry guru Cynthia O'Connor, increasing a woman's likelihood of appearing at an inaugural ball in the same outfit as somebody else.

Nobody wants to find herself in the awkward position of first lady Laura Bush, who provided nip for catty social columnists when she showed up at the 2006 Kennedy Center Honors in the same red Oscar de la Renta gown worn by three other women at the event.

This year, however, solutions are being offered.

At DressRegistry.com, you can "register" your dress by event (Democracy Ball, Patriot Ball, Hawaii Inauguration Ball, etc.) to avoid seeing "your identical twin" and also to get an idea of the style of dress each ball demands.

"Through our site, women can register their own inaugural gowns for free and review the types of gowns others will be wearing, " said Andrew Jones, DressRegistry.com founder. "The one thing they can't do is see who is wearing what. That would be cheating."

Other, more costly options are available for those aspiring to lofty positions in the new "Obamalot" society.

Christina Travers, a New York fashion designer behind her own label, Grace, parlayed Mrs. Bush's "red dress incident" into a reason to custom-design gowns for the inauguration.

"I knew there was a need," said Ms. Travers, who hails from the District and worked on Bill Clinton's inaugural festivities. "This is an experience I know firsthand. There are going be quite a number of events, and women are looking for special things to mark the occasion, so as you can imagine the response has been quite strong."