Creeks’ casino hotel changes rural landscape

ATMORE, Ala.

A 17-story casino hotel being built by the Poarch Band of Creek Indians rises out of the rolling farmlands and pine forests of south Alabama, an eye-catching tower for the stream of travelers on Interstate 65.

To make sure drivers don’t miss the casino exit, a 65-foot-high electronic sign will beckon them to the site, which tribal leaders hope will gain a reputation as a destination resort.

The casino is to be filled with 1,600 electronic bingo games in halls enlivened by the flashing lights and ringing bells of a Las Vegas-style gambling palace. However, that kind of high-stakes gambling isn’t allowed in Alabama, on or off tribal land - at least not yet. That has been a divisive issue for years between state officials and Alabama’s only federally recognized American Indian tribe.

Still, the hotel’s gleaming glass tower, looming over the rural landscape, has raised expectations that the tribe’s investment will pay off.

“Atmore now has a skyline,” said real estate agent Ann Gordon, whose office is near the hotel. “It’s hard for a small town to change. But we will see a lot of growth.”

She said she expects the tribe’s Wind Creek Casino Hotel and a city-owned business park planned across Highway 21 from the hotel will create the type of interstate-exit growth familiar around the United States.

“Poarch Creeks’ businesses have provided economic stability to both our tribal members and our neighbors. We have grown to be the largest employer in the county and a major employer in the state,” said Creek Chairman Buford L. Rolin.

Lumber dealer David Swift Sr. said Atmore will still have its rural roots, a slow-paced lifestyle built around farming, livestock, timber and two state prisons, but he expects the area around the casino to become a large commercial center, extending its reach into the town about four miles away.

For some, the development hasn’t been a plus.

John Spence, who has operated the Dixie Catfish Shack about a mile from the hotel for 11 years, said the increased traffic on the highway during construction hasn’t helped his restaurant. He wasn’t sure why. He said his business may have been hurt by high gas prices and the slumping economy, or “it could be people gambling” their money away.

“I hope it picks up,” he said.

The existing Creek gaming center, which has been a smaller-scale bingo operation for years, offers dining, but the new hotel’s planned 300-seat restaurant will be a bigger competitor with its expansive buffet and a separate 84-seat upscale dining room.

“You can’t have something that big without making a major impact on a small town our size,” said Mayor Howard Shell. He added that he expects the increased number of casino customers to provide a lot of economic “fringe benefits” to the city’s restaurants and other businesses.

In Mobile, a legal dispute also has implications for the gambling future of the Creeks, a tribe of about 2,600 that gained its federal recognition in 1984. The Poarch Creeks are descendants of a segment of the original Creek Nation, which once covered almost all of Alabama and Georgia.

Story Continues →