Chevrolet Cruze: Made for the USA

LOS ANGELES | Chevrolet unveiled the U.S. production version of the 2011 Cruze compact sedan at the L.A. Auto Show on Wednesday. It is a global car refined for America, delivering many segment-leading features and details that challenge preconceived notions about what a compact car can be in North America.

The Cruze also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles, with new, small-displacement four-cylinder engines. It is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing — including up to 40 mpg on the highway with a high-efficiency model.

“Cruze is already a hit across Europe and Asia; and now, it’s coming to America to challenge the status quo,” said Brent Dewar, General Motors vice president of the Chevrolet Global brand. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working on exciting products that range from gas-friendly to gas-free.”

Leveraging Chevrolet’s design and engineering talent in Asia, Europe and North America, the Cruze brings to market a progressive, globally influenced design complemented by exceptional levels of quietness, quality and attention to detail — from precise tolerances between body panels to the use of premium materials throughout the interior.

“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet product marketing manager. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”

Cruze goes on sale in the U.S. in the third quarter of 2010 but has already logged more than 4 million miles in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to a U.S. launch. The U.S. and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production.

More than expected

The 2011 Chevrolet Cruze will be offered in LS, LT and LTZ trims. All models share an interior characterized by premium materials and a lengthy roster of unexpected equipment, including leading infotainment. A stereo system that includes MP3 playback capability, six speakers and an auxiliary jack for personal playback devices is standard. A premium Pioneer sound system is available, as is a USB port for iPod operation. Other available technologies include Bluetooth and a navigation system.

“There’s a lot of content in all Cruze models; it was designed to give customers the features they want regardless of the car’s size or segment,” Ms. Brooks said. “At a very competitive price, you’ll be able to get a Cruze with leather and heated front seats, 16-inch aluminum wheels, XM Satellite Radio, OnStar, Bluetooth, a USB port for your iPod, cruise control, power locks and power outside mirrors.”

Arching roofline

Chevy Cruze’s design is distinguished with a bold face — including a two-tier grille with the iconic bow tie logo — that is Chevrolet’s signature look around the globe. An arching roofline connects a steeply raked windshield and fast-sloping rear pillars to give the car a sporty, coupelike proportion.

The sporty aesthetic is also seen in prominent headlamp housings that wrap around the corners and sweep upward in the fenders and sculpted hood, as well as a short rear deck typically found on sports coupes. The wheels are at the corners, too, with minimal front and rear overhangs. All the elements work cohesively to give Cruze an aggressive look that is complemented by a wide, confident stance.

Indeed, the Cruze is wider and longer than most of its competitors. Taut, tightly drawn bodywork conveys solidity, while restrained use of exterior trim enhances the car’s high-quality feel. The overall appearance is one of purposeful precision.

Precision is also seen in the Cruze’s build quality. The Lordstown assembly plant’s body shop was retooled with the latest in body-framing and welding equipment to optimize the manufacture of a solid body structure. That strong structure fosters minimal production variance and repeatable gap tolerances of 3 mm or less between most exterior panels. To the customer, this means a better looking car when new and one that feels solid for years to come.

Interior refinement

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