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That decision was made in part to let the insatiable interest in his lurid story subside.

That interest, as Woods must know, is the downside of fame.

No celebrity objects to the endless profiles that deify them. They cry no fair only when their foibles are put under a microscope.

Fame is a currency all its own. It can move the masses if used properly, as Woods and his sponsors know to their financial glee. But fame, if used recklessly, can turn on its holder.

“It may not be possible to repair the damage I’ve done,” Woods wrote on his Web site Friday, “but I want to do my best to try.”

Accenture, a global consulting and outsourcing firm, brings to two the number of companies to back away from Woods.

He “is no longer the right representative,” the company said Sunday, a day after Gillette said, in effect, it is taking an “indefinite break” from the golfer.

That could be the least of his financial hits if he is unable to save his marriage.

And all of it is on Woods, not a media that extolled the pristine image until the night he crashed his vehicle.