- The Washington Times - Friday, December 25, 2009

DETROIT | Buick will offer its LaCrosse CX model, with a new fuel-efficient, direct-injected Ecotec 2.4L four-cylinder engine, priced at $26,995 (including $750 destination charge).

The four-cylinder is the third engine choice in the 2010 Buick LaCrosse luxury sedan. Backed by a fuel-saving six-speed automatic transmission, the new powertrain combination is expected to deliver fuel economy of 30 mpg highway and 20 mpg city, making LaCrosse one of the most fuel-efficient cars in its segment.

“We’re pleased to announce a competitive price for this new engine,” says Craig Bierley, Buick’s product marketing director. “New customers have been attracted to the LaCrosse by its sculpted design and luxurious interior, and now the new four-cylinder engine gives fuel-conscious customers a new choice not even offered by our competitors.”

The Ecotec 2.4L four-cylinder joins the lineup in the first quarter of 2010 as the standard engine in the LaCrosse CX. Direct-injection technology helps it deliver 182 horsepower (136 kW) and 172 lb-ft. of torque (233 Nm). Buick expects about 25 percent of customers will opt for 2.4L-equipped models.

The 2.4L’s injection of fuel directly into the combustion chamber enables a higher compression ratio to increase efficiency and horsepower. That means more power is made with less fuel and lower emissions. In fact, cold-start emissions are reduced by up to 25 percent with direct injection. Engineers tuned the Ecotec 2.4L engine to deliver greater torque at lower rpm and build it smoothly toward its peak at 4,900 rpm, giving the Buick LaCrosse excellent performance in all driving conditions.

Every engine in the LaCrosse lineup is direct-injected and matched with a fuel-saving six-speed automatic transmission. Along with the Ecotec 2.4L, a new, direct-injected 3.0L V-6 is offered, and a larger-displacement, more powerful 3.6L V-6 is standard on the LaCrosse CXS model.

LaCrosse sales are up 238 percent compared with a year ago, when sales of the previous model were winding down. Buick sales in November rose 14.8 percent with retail sales - those sold to individual customers - up 33 percent compared with the same month a year ago.

“We are working hard for each sale,” Mr. Bierley says. “And we expect the new 4-cylinder LaCrosse to help us continue to build Buick’s momentum.”

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