

A husband takes the microphone to publicly declare his love for his wife and thank her during an event in Tokyo organized by Aisaika, a group formed in improve Japanese men’s attitude toward marriage.TOKYO | Faced with a mounting divorce rate, Japanese men are going to extremes to prove they love their wives - shouting “I love you” from the depths of cabbage patches and Tokyo parks.
Kiyotaka Yamana said the shout-outs are a way for emotionally reserved Japanese to express their feelings and save their troubled marriages.
Mr. Yamana is secretary general of the Japan Aisaika Organization (JAO), an organization that aims to improve Japan’s troubled approach to marriage - often regarded here more for status than as a relationship. In Japanese, the word “Aisaika” means “devoted husband.”
Mr. Yamana said he never questioned his all-work, no-play lifestyle until one day when his wife vented her frustrations by saying, “You never took me seriously.” Mr. Yamana made up his mind to divorce his wife, but arriving home, was shocked to find that she had already left.
His marital problems, he said, were caused mainly by a lack of communication.
In Japan, expressing love and appreciation is uncommon, especially among men. In the majority of marriages, husbands are the breadwinners, while wives stay home.
But men and women are no longer accepting remaining married and unhappy. The number of divorces rose an astonishing 73 percent from 1985 to 2002, reaching nearly 300,000, according to government reports. Though the number slowly decreased after 2002, in-home separations remain common. Many couples seem to avoid divorce for economic reasons, for the sake of their children, or to save face.
Mr. Yamana founded the JAO in 2004, and located its headquarters in Tsumagoi Village, which means “missing one’s wife.” Known for its picturesque landscape and tasty cabbages, it was there, ironically, at the cottage of a friend, that Mr. Yamana had originally decided to divorce his wife.
In September 2006, the JAO and the village hosted an event called “Shout Your Love From the Middle of a Cabbage Patch,” in which dozens of men, one by one, said loudly, “I love you!” or “Thank you!” to their wives: some for the first time. Some of their spouses were in tears.
For many participants, shouting “I love you” was an important first step.
One the shouters was village Mayor Sakae Kumagawa. Married for 45 years, he had rarely said to his wife, “I love you,” he confessed.
“If you say it out loud, that makes you feel responsible for it. I think that’s pretty good,” he said with a beaming smile. The event “has changed my whole attitude on life.”
The JAO also declared Jan. 31 “Beloved Wives Day.” On that day, a man is supposed to tell his wife how much he appreciates her for all that she does every day.
It provided an alternative to Valentine’s Day, when, unlike the practice in the West, women are expected to buy chocolate for men. Men have a chance to reciprocate during White Day on March 14, which is less popular.
The JAO encourages husbands to follow five golden rules on Beloved Wives Day, including getting home early - which in Japan means by 8 p.m. - calling wives by their name rather than the traditional “Mother,” and looking them in the eyes.
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