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CLEVELAND
The Nike billboard that bears the larger-than-life image of LeBron James and the slogan "We Are All Witnesses" still hangs from a building downtown, about a half a block up from Quicken Loans Arena, like a glowing beacon of hope to the tortured fans.
For 45 years Cleveland fans have watched, waited, suffered and watched, waited and suffered some more as one team after another disappointed and dashed their championship hopes. They proclaimed this year to be different. This would be the year of destiny, when LeBron James with the Cavaliers on his back would vanquish all the years of suffering and deliver a championship.
Those hopes appear to have taken a serious hit; with a loss Tuesday, James and Co. fell behind 3-1 to the Orlando Magic in the Eastern Conference finals. But as the series shifts back to Cleveland on Thursday night with the Cavaliers a defeat away from elimination, the belief remains that King James still can bring salvation.
"I believe in LeBron James. The whole city does. It's united. Rich, poor, black, white, Puerto Rican, everybody," says Cleveland taxi cab driver John Walker, 61. "We haven't had a championship since Jim Brown and the Browns won in '64. I was there. It was a cold day, 80,000 screaming fans. Imagine what it'd be like if LeBron wins it for us this year. After all these years?"
Taking account not only their sports franchises' droughts but also the state of the economy - this city has been hit hard, leaving downtown storefronts vacant, residents out of work and others homeless - people here say their city needs a title now more than ever.
"Man, this city is depressed. You get a look at it," says lifelong Cleveland resident Marvin Connors, who is both jobless and homeless. "LeBron bringing us a championship is more than just basketball. If he brings us a championship, I think it will bring something nice that we've never had in Cleveland. It will bring businesses in here, help with the economy. When they made it to the finals the last time, I had a job for three days just cleaning up from the celebration. Maybe he wins a title and businesses will feel like he wants to stay, and they'll want to come in here, too. That means jobs."
James may be only a basketball player, but Cleveland residents and sports fans have heaped lofty expectations on him from the minute the Cavaliers won the NBA Draft lottery in spring 2003.
James, from nearby Akron, had been pegged since his junior year of high school as the NBA's "Chosen One," the player who finally would take up Michael Jordan's mantle. The Cavaliers saw him as the messiah for their struggling franchise.
"If they hadn't gotten LeBron, the Cavaliers would've been sold away from here," 37-year-old Cleveland native Scott Jefferson says while watching a playoff game at Local Heroes Grill & Bar. "I remember that day they got the top pick in the lottery. I was working a fair, Weird Fest, and the news came out, and everybody was running around cheering."













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