Shoppers cash in on e-coupons

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Mr. Johnson said he was encouraged by this thrifty trend.

“I think we’re not going back to the overspending just for the sake of overspending,” he said. “We like the newfound frugality.”

While Ms. Reizakis said she still enjoys shopping the old-fashioned way in actual stores, she usually just browses stores now. Then, she said, she goes home to make her purchases online, where she can usually find a better price through online discounters.

About the Author

Jillian Badanes

Jillian Badanes presents the day’s top news stories in the daily “Morning Briefing” video. Check out the latest “Morning Briefing” here. Jillian graduated from The George Washington University’s School of Media and Public Affairs with a major in Journalism and Mass Communication and a minor in International Politics. She spent her early years in London, England and Connecticut before ...

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