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Mr. Johnson said he was encouraged by this thrifty trend.

“I think we’re not going back to the overspending just for the sake of overspending,” he said. “We like the newfound frugality.”

While Ms. Reizakis said she still enjoys shopping the old-fashioned way in actual stores, she usually just browses stores now. Then, she said, she goes home to make her purchases online, where she can usually find a better price through online discounters.