It’s now the most popular ring tone and a top draw on YouTube in this hip-hop-loving country, where the youth vote once seemed primed to support the opposition.
How many votes it translates to here - home to the world’s second-youngest population, after Niger - remains to be seen. But at a minimum, the rebranding exercise is delivering the message that the entrenched leader is not as out of touch as he sometimes seems.
“It’s a brilliant campaign move,” said Simon Osborn, with the Deepening Democracy Program in Kampala, which has been conducting opinion polls to monitor voter trends. “You’ve been in power 25 years. Your problem is you’re out of touch; you’re surrounded by an insular clique. And the first thing you do in the campaign season is a rap. Suddenly, you’re seen to be back in touch.”
The song, titled “You Want Another Rap?” also is deflecting attention from pressing problems, including tribal tensions, endemic corruption, poor infrastructure and dormant local industries. Crowds at campaign stops reportedly have urged Mr. Museveni to demonstrate his rap skills rather than outline his policy positions.
There’s nothing in the lyrics that will inspire reflection among voters. Taken from two Kinyankole nursery rhymes that the president, in fact, had no hand in writing, the lyrics recall a knife that’s traded for millet that’s given to a hen that gives him an egg, and so on.
Still, said Lubega Mustaffa, 25, a clothing seller in Kampala’s chaotic and crumbling Taxi Park area, the rap has boosted his love for the president. “It shows that whether you’re high or you’re poor, you’re in the same category.”
Mwambutsya Ndebesa, a political historian at Makerere University in Kampala, has filed a complaint with the registrar’s office against the president’s attempt to copyright the rap. He bristles at what he considers the gullibility and blind allegiance of many Ugandan voters: “They are so easily swayed because their expectations are low.”
The main demand most voters have of their leader in this country traumatized by decades of oppression and civil war is security. Since coming to power in 1986 - six years after the fall of Idi Amin and a bloody bush war under Milton Obote - Mr. Museveni has ushered in the longest stretch of post-independence stability, as well as some personal freedoms and a degree of economic transformation through neoliberal adjustments stressing deregulation and private-sector growth.
Mr. Museveni also allowed for a considerable amount of political freedom during his quarter-century of rule, particularly in the media. Well into the late 1990s, he was hailed by leaders of developed democracies as a new kind of African leader.
But with class disparity growing, infrastructure crumbling, and the education and health sectors in disarray, that transformation has plateaued and a growing number of Ugandans are losing faith in where the country is headed. Even in the country’s dusty capital, water and electricity failures are common and potholes are among the worst of any urban center in Africa.
Surveys by the Deepening Democracy Program show that support for Mr. Museveni’s National Resistance Movement (NRM) has dropped from 80 percent in 2000 to 51 percent this year, while support for the country’s main opposition party, the Forum for Democratic Change (FDC), has grown from 0.4 percent to 38 percent over the same period.
FDC’s presidential candidate, Kizza Besigye, has lost to Mr. Museveni in two elections that many observers say were unfairly tilted in the president’s favor, if not outright rigged.
The president has promised free and fair elections this time but proved unable to stem massive fraud during his own party’s elections in September. Secretary of State Hillary Rodham Clinton issued two reports to Congress this year highlighting persistent harassment of opposition members and the partiality of the election commission and media. Opposition rallies have been squelched across the country in the name of national security since the al-Shabab bombings in Kampala in July.
The FDC’s Mr. Besigye is promising development in agriculture, education, health care and infrastructure by curbing patronage and trimming public administration. The state remains the country’s largest official employer, including 320,000 civil servants and 71 Cabinet ministers.