- Associated Press - Monday, March 28, 2011

MEXICO CITY | Most of Mexico’s largest news media outlets have agreed to a set of drug-war reporting guidelines, promising not to glorify drug traffickers, publish cartel propaganda messages or reveal information that could endanger police operations.

The voluntary, self-policed guidelines are the first of their kind in Mexico, where more than 35,000 people, including at least 22 journalists, have been killed in drug-related violence since the government stepped up its offensive against cartels in late 2006.

“We in the news media should condemn and reject the violence arising from organized crime,” the agreement says.

It also vows to “ignore and reject any information coming from criminal groups with the purpose of propaganda.”

Mexican drug cartels frequently leave messages or banners next to the bodies of their victims, often with misspelled, obscene threats to authorities or rival gangs, and some media outlets in Mexico already have a policy of not reporting those messages.

But some of the messages have proven newsworthy.

In July 2010, the director of a prison in northern Mexico was charged with allowing inmates allied with the Sinaloa cartel to make forays out of the prison to murder their rivals. Prison officials allegedly even lent the inmates guns and vehicles.

The Zetas gang, a rival of the Sinaloa cartel, first drew attention to the scandal by kidnapping a local police officer and forcing him to describe the scheme on a video posted to a website that specializes in drug underworld information.

While supporters of the accord denied that the government had been involved in drawing up the guidelines, President Felipe Calderon’s office praised the accord as “a clear example of the responsible way in which the participating media outlets treat criminal organizations and the violence they create.”

The accord was signed last week by officials of Mexico’s two dominant TV networks, a number of large radio station chains and several of Mexico’s most influential newspaper groups.

But some organizations declined to sign on to the list of self-imposed rules, including prominent newspapers such as Reforma and La Jornada.

Reforma issued a statement saying that it “has had its own mechanisms for editorial policy.”

Benoit Hervieu, the head of the Americas desk for Paris-based Reporters Without Borders, said his group had been invited to sign, but declined because of concerns about some articles, especially one that reads “When the government takes action within the limits of the law, it should be made clear that the violence is caused by the criminal groups.”

“I do not totally agree with that,” Mr. Hervieu said. “When there are raids, even when they are within the limits of the law, there can still be abuses, even against the news media.”

Police and soldiers have sometimes shoved, beaten or threatened reporters covering raids.

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