- ISIL creates all-female brigade to terrorize women into following Sharia law
- ISTOOK: Obama wants to be impeached
- Obama to Latin leaders: Help with border
- Military bans troops from Baptist church event honoring ‘God’s Rescue Squad’
- ‘Pocket drones’: U.S. Army developing tiny surveillance tools for the next big war
- Belgian cafe posts sign: Dogs allowed, but Jews stay out
- Gen. Dempsey: Pentagon studying Russian readiness plans not viewed ‘for 20 years’
- John McCain: Botched, two-hour execution of murderer is ‘torture’
- House GOP ready to move border bill
- Bomb squad called after live WWII artillery washes on Cape Cod beach
Mike and Ike announce split in cheeky ad campaign
Question of the Day
The colorful candy characters are going their separate ways, and using Facebook, Twitter and Tumblr to announce the split.
How better to engage the teenage audience that Pennsylvania candy maker Just Born hopes to reach with the cheeky marketing campaign?
“At some point, we would love … for them to get back together,” said Matt Pye, vice president for marketing of Bethlehem-based Just Born. “In some ways, consumers are going to help (determine) where this story ends up.”
The story has been unfolding this year on social media sites, with hints of trouble between the fictional friends.
Mike plans to pursue music, while Ike dabbles in art.
“I know it’s hard to believe, but yes _ Mike and I split. It is what it is. We just couldn’t agree on stuff anymore. Some call it creative differences? Whatever,” Ike posted.
Countered Mike: “We just don’t agree on the candy. My red, his red, my lime, his lime, my box ideas, his box ideas. So over it. Instead of all this hassles, now I’m just gonna jam.”
The characters themselves _ vaudeville types when the candy debuted in 1940, anthropomorphic fruit in the 1980s _ are now absent from the packaging. The latest boxes, billboards and other displays will have one name or the other scratched out.
The origin of the brand name remains a mystery even to Just Born, although fans often wonder if it’s named for real people.
“Consumers have always contacted us and asked: `Who are they? The owners? The founders?’” Pye said.
That curiosity helped spark the idea of a story line as a new Just Born management team, led by President David Yale, looked to reinvigorate their folksy brands, which include Peeps, Hot Tamales and Peanut Chews.
“We have an opportunity to really build them and grow them,” Pye said.
The Mike and Ike split was announced on the brand’s Facebook page on April 2. The candy has added more than 200,000 Facebook fans since then, to about 650,000, thanks in part to media reports about what some call Mike and Ike’s gay “divorce.” Whatever the pair’s relationship, The Morning Call of Allentown, in the company’s backyard, noted Friday that such a marriage couldn’t take place in Pennsylvania, which does not have same-sex unions.
No matter, some fans are already worried about custody issues.
TWT Video Picks
By Steve King
- 'Pocket drones': U.S. Army developing tiny spies for the next big war
- U.S. evacuates embassy in Libya amid violent clashes between militias
- Rahm Emanuel: Send illegal immigrant shelter kids to Chicago
- 'We're coming for you, Barack Obama': Top U.S. official discloses threat from ISIL terrorists
- NAPOLITANO: What if our democracy is a fraud?
- ISTOOK: Obama wants to be impeached
- Obama: U.S. should 'embrace an economic patriotism that says we rise or fall together'
- Ted Nugent loses second casino gig for 'racist remarks'
- Ohio university quiz implies atheists are naturally smarter than Christians
- EDITORIAL: Obama's 'economic patriotism' means higher taxes
Obama's biggest White House 'fails'
Celebrities turned politicians
Athletes turned actors
20 gadgets that changed the world
Fighting in Iraq